Tag Archives: Viktor & Rolf

Packaging vs. Juice: What Attracts You to Fragrance?

Wearing fragrance is open to interpretation. I like to compare it to genres of literature. For example, I love reading historical fiction, memoirs, and literary fiction. I dislike mass market paperbacks, romance novels, and science fiction. That’s just me. I don’t begrudge anyone the enjoyment of reading those books, nor do I begrudge someone wearing a particular fragrance just because it comes packaged in an attractive bottle.

The debate about packaging versus what’s inside has long been raging in the world of scent. Some fall on the side of juice first; packaging second. That mindset can be reversed depending on who you’re talking to. Personally, I think the quality of the juice has caught up to the flamboyant packaging, but again, it depends on which scents you enjoy wearing.

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