During my absence from the world of fragrance, a few shifts took place that I wasn’t fully aware of until recently. First, more attention was bestowed upon the niche sector of the industry, exposing some genuine masterpieces, and more than a few pretenders in the bunch. Second, bottle prices have skyrocketed over the past decade. Just yesterday, I was perusing Creed’s much anticipated feminine version of its masculine Aventus scent, only to see that a 75 mL (2.5 fluid ounce) bottle is priced at a whopping $405. I almost fell out of my chair. I was enamored of quite a few Creed scents years ago, but now, sadly, they are out of my current rage of affordability. Even scents sold in mid-level department stores, as well as in Sephora and Ulta, are rarely under $100. Despite this, my penchant for buying full bottles has endured; You can’t really blame me for wanting to replace what was taken from me, can you?
Wearing fragrance is open to interpretation. I like to compare it to genres of literature. For example, I love reading historical fiction, memoirs, and literary fiction. I dislike mass market paperbacks, romance novels, and science fiction. That’s just me. I don’t begrudge anyone the enjoyment of reading those books, nor do I begrudge someone wearing a particular fragrance just because it comes packaged in an attractive bottle.
The debate about packaging versus what’s inside has long been raging in the world of scent. Some fall on the side of juice first; packaging second. That mindset can be reversed depending on who you’re talking to. Personally, I think the quality of the juice has caught up to the flamboyant packaging, but again, it depends on which scents you enjoy wearing.